Do you know what your ideal clients are searching for online when looking for you, or your products and services? Wouldn’t it be great to know if you are using the right keywords on your website, blog, or sales page? First, let’s define keywords. Here is the definition from Wikipedia:
Index Term, aka Keyword, is a term that captures the essence of the topic of a document. They are used to retrieve documents in an information system. For instance, a catalog or a search engine (Google, Yahoo). A popular form of keywords on the web is known as a tag. Keywords can consist of a word, phrase, or alphanumerical term.
Bottom line, if you want web traffic, it’s imperative to define keywords and tags on your web content (website, blog, sales page, etc.). So, how do you know which keywords and tags to use to attract your ideal client? Well, there is a handy tool called Keyword Spy that can help you figure this out. And they have a FREE version!
So how does Keyword Spy work? It helps you to determine the best keywords and tags to use for your web content in order for your ideal client to find you. AND, it allows you to see what keywords and tags your competitors are using to get traffic.
It’s a very simple tool to use. You simply go to KeywordSpy.com, at the top of the page type in a keyword, click “Keywords” and then click Search.
Your search results appear. In this example, you will see that I searched for Virtual Assistant. It then shows me the keyword statistics and provides related keywords as well as several additional tabs.
Type in keywords or tags that you think your ideal clients are using. You may be surprised at the results! The science behind the numbers is the smaller the search volume, the better chance you have of showing up higher on the search page. The larger the search volume, the less chance you will rank high enough to generate traffic to your site.
If you don’t want to spend time searching through keywords, you can search a competitor’s website for the keywords that they are using. Simply copy their website URL and paste it in the search box, select Domains and click Search.
Consider blocking out a few hours on your calendar to complete your keyword research. It will be well worth the effort!
If you’ve found this blog valuable please share with your friends and colleagues and I would love your comments! Thanks for reading!