It’s an Industry.

People either:

  • don’t know what one is
  • or think you’re an administrative assistant

Titles are not as important now that you’re a business owner as they were when you were employed. You can call yourself absolutely anything since you own the business!

It’s not about your title… it’s about what you do for your clients.

If you need a title for your business card or an event, use something related to the services you offer. For example: Email Marketing Manager, Transcriptionist, Social Media Specialist, etc.

When it comes to networking, develop a marketing message aka elevator speech that quickly explains who you help, what you do & why.

Use my simple formula that combines your Target Market, Benefits & Niche into one simple statement.

I help (Insert Target Market) (Insert a Trigger/Benefits) by (Insert Niche).

For example – I help Business Coaches save time & money by managing their Social Media.

Remember… clients are more interested in results NOT what you’re called. Focus on that!

What’s your title?

I’d love to hear from you, please leave me a comment below and let me know. Your comment can help someone else!  Or, feel free to share what you learned from this article.

Thank you for taking time to read this blog post.

Susan Mershon